Osborne Clarke has advised the European investor Redalpine on the acquisition of the e-commerce company Perch by the Berlin-based Razor Group. The acquisition took place in connection with the successful Series D financing round of the Razor Group.
People who shop at online giant Amazon often receive their goods from an Amazon retailer as part of an FBA (Fulfilment by Amazon) contract. Retailers with this business model not only use Amazon's reach for a fee, but also benefit from the platform's customer service and shipping infrastructure. The Berlin-based Razor Group, founded in 2020, builds on this: It strategically buys successful Amazon shops in order to organise and scale them more efficiently.
The company's latest coup: the acquisition of its American competitor Perch. A logical next step in Razor Group's comprehensive consolidation strategy, which has already included the purchase of e-commerce aggregators Factory14, Valoreo and Stryze Group.
By taking over Perch, the Razor Group now has a product portfolio of around 40,000 products, which the company sells on three continents, in more than 10 countries and via more than 30 sales channels. Experts now value the Razor Group at USD 1.7 billion. “Razor Group’s acquisition of Perch marks an inflection point for our industry and makes us the undisputable #1 player in our industry globally,” says Tushar Ahluwalia, co-founder and CEO of Razor Group.
In addition, the Berlin-based company has raised more than USD 100 million in a Series D financing round.
The Osborne Clarke team advising Redalpine, led by Maximilian Vocke, consisted of Nicolas Gabrysch, Dr Paul Rhode (all Venture Capital / M&A) and Ann-Kristin Lochmann (Tax).
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