Osborne Clarke advises Wonderway on its sale to BTS

Osborne Clarke has advised Wonderway GmbH, manufacturer of AI-powered sales performance SaaS products, on its acquisition by the global strategy implementation firm BTS. 

Wonderway, headquartered in Berlin, Germany, specializes in AI-powered sales performance SaaS products. Its flagship AI sales coach product uses its proprietary Sales-led Intelligence Coaching Engine (S.L.I.C.E) to automatically score sales calls, provide objective, targeted coaching in real-time, and deliver ongoing data-driven insights to sales executives. It helps organizations enhance their performance across sales teams and change behaviour to align with the company’s critical sales plays. It also addresses key challenges such as wasted sales training due to poor real-time data on strengths and gaps of the sales teams and mediocre sales leader coaching.

“We are transforming how companies improve the performance of their sales teams and combining our technology with BTS consulting and training services is exactly what our clients are asking for. They don’t just want the technology, and they don’t want old approaches to training that aren’t taking advantage of what’s possible with AI. This partnership will enable us to scale our solutions globally and provide even greater value to our clients,” said Bowen Moody, CEO of Wonderway.

BTS is a leading global strategy implementation firm. Its acquisition strategy focuses on creating a broader base for future organic growth while actively consolidating in a highly fragmented market. Through acquisitions, BTS aims to broaden its customer base, strengthen its geographical footprint, and expand its portfolio of service offerings.

The Osborne Clarke team advising Wonderway, led by Till-Manuel Saur, consisted of Dr Paul Rhode (both Venture Capital / M&A), Ann-Kristin Lochmann, Dr Jens Wrede (both Tax), Christoph Seidler, Dr Sebastian Lilje, Marcel Thoß (all Employment), Dr Lina Böcker, Tim Schmetzer (both IT), Robert Briske (IP), Marc-Philipp Lücke (Disputes & Risk), Friedrich Polzin and Dr Hendrik Greinert (both Corporate).