Webinar | Fashion and Luxury Law Academy: Brand Collaborations

Brand Collaborations: Contract design and best practices for successful co-branding projects

In today's competitive market, brand collaborations hold several advantages for companies: expanded reach, shared resources and enhanced innovation.

However, they come with their own set of challenges and legal issues such as complex contracts, compliance issues and protection of intellectual property. 

Join our free webinar to learn how to navigate these issues from our legal experts Charlotte Harrendorf, Manuel Schuster and Jonas Völkel.

You will learn:

• Practical tips for setting up a collaboration: Our experts will share practical tips on identifying the right partners, setting clear objectives, and ensuring both brands benefit from the partnership. 
• How to structure and negotiate co-branding agreements: We will delve into the key elements that should be included in these agreements, such as roles and responsibilities, financial arrangements, and dispute resolution mechanisms.
• Compliance: This segment will cover the dos and don’ts of compliance, with a particular focus on antitrust law. 
• IP protection and allocation: We will explore the various approaches to IP protection and allocation, discussing the pros and cons of each.

We are looking forward to welcoming you!