International legal practice Osborne Clarke has advised the shareholders of Newmarket Holidays, an award-winning escorted tour operator, on the M&A aspects of a growth investment by London-based capital investors Soho Square Capital.

Newmarket Holidays was founded by Jeremy Griffin and Toni Frei in 1983, with Simon Hibbs joining as Managing Director in 1984 and Niel Alobaidi, Chief Executive, joining in 2019. Over the past forty years, the Surrey headquartered company has grown to become one of the UK's largest independently owned specialist travel tour operators, offering a range of group escorted tours, events and cruises.

The investment by Soho Square will allow Newmarket Holidays to expand its destination portfolio further and seize new opportunities across various markets.

Current owners Simon Hibbs, Jeremy Griffin, Toni Frei and Niel Alobaidi remain majority shareholders of Newmarket Holidays.

The Osborne Clarke team advising on this transaction was led by corporate partner Edward Persse, with Krish Mistry and Mary Hughes supporting. Ben Doeh and Tracey Wright provided Tax support.

“Osborne Clarke were professional, knowledgeable and efficient from start to finish. Thank you to all the team that helped us to get this deal over the line”

Niel Alobaidi, CEO of Newmarket Holidays

Osborne Clarke's Corporate team is considered a go-to practice for many companies, working with global businesses in a range of sectors including retail and consumer travel sector. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to M&A, IPOs and JVs.

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