Osborne Clarke has advised European venture capital investor Redalpine Venture Partners on the acquisition of Stryze Group by Razor Group. The merger of the two e-commerce companies follows Razor Group's successful Series C financing round, which will further strengthen its position as a leading e-commerce aggregator.
The Berlin-based Razor Group acquires brands from small Amazon retailers that are outstripped by the online boom. The unicorn is betting on the current FBA boom. This involves end customers buying goods through the infrastructure of online giant Amazon but receiving them under a Fulfillment by Amazon (FBA) contract from a retailer who uses Amazon's reach, customer service and logistics for a fee.
In 2020, VC fund Redalpine acted as the lead investor in Razor Group's Series A funding round. Now the start-up closed its Series C financing round, in which Razor Group raised a total of around EUR 80 million. One of the investors was Upper90, which has already financially supported the Berlin-based Stryze Group in the past.
Stryze Group has now been acquired by the Razor Group. Specialising in brand development and the sale of direct to consumer products, the merged company could become Europe's leading FBA aggregator.
"It makes sense right now for smaller players to become a part of Razor Group. The natural route is consolidation, that is the path forward. We’re building a stronger company by joining forces."
The Osborne Clarke team advising Redalpine, led by Maximilian Vocke, included Nicolas Gabrysch, Robert Marx and Joanna Chudzinski (all Corporate / Venture Capital / M&A).
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