PEAT, well-known for the plant app Plantix, is one of the leading AI startups for farmers in emerging countries and has acquired the startup Salesbee based in Switzerland and with subsidiary in India. Salesbee is a B2B platform for the digitization of the agricultural market in India, with which more than 7,000 companies are already connected. The international legal practice Osborne Clarke advised PEAT on the acquisition.
The Osborne Clarke team, led by Maximilian Vocke, consisted of Robin Eyben, Alexandra Nautsch (all corporate / M&A), Antje Günther and Olomon Ljumani (both financing). The Swiss law firms Meyerlustenberger Lachenal AG (MLL), led by Alexandra Linder and Daniel Schoch (both corporate / M&A), and BTG Legal (India) acted as partner law firms.
"The transaction will create significant added value for farmers and retailers in India as well as for agricultural companies, as the acquisition will connect all key players on one common digital platform," said Simone Strey, Managing Director and founder of PEAT.
The Plantix app from PEAT enables users to identify plant diseases and pests by analyzing an image taken with the cell phone camera using artificial intelligence and then making a diagnosis with possible treatment tips.
About Osborne Clarke
Osborne Clarke is an international legal practice with over 1,800 employees at 26 locations worldwide. Around 400 employees work in an inspiring, appreciative and inspiring manner at our German locations in Cologne, Berlin, Hamburg and Munich, thus providing excellent advice to our clients. The sector-based approach enables us to provide our clients with legally and economically targeted advice and to support them in the challenges of today and tomorrow.
