The 104 m², 3D-capable, digital advertising space is located on the historic Kurfürstendamm and is the largest video wall in the centre of Berlin.

OC and Wildstone have a strong client relationship and so OC also advised the leading owner of outdoor media infrastructure in the UK and Europe on the acquisition of one of Germany's best-known OOH advertising locations.

The seller and not only the previous owner but also the marketer of the advertising site is the German outdoor advertising specialist LIMES. During the negotiations, LIMES was successfully retained as the exclusive and long-term marketer/media operator alongside the new owner Wildstone.

Both parties see the partnership as mutually beneficial.

The acquisition represents a new milestone for Wildstone in the European market. Following the company's entry into the German market last year with the acquisition of the outdoor advertising group AdverTower, also advised by OC, the "Berlin Videowall" represents a diversification towards high-quality and inner-city advertising space.

Wildstone was advised and supported in this complex deal by Heiko Petzold (lead), Thomas Schnabel, Dr Mareike E. Klopp, Tim Schultze, Sarah McHardy (all Real Estate), Dr Philipp Reeb, Patrick Stadtbäumer (both Corporate) as well as Florian Merkle and Patrick Seiler (both Tax).

Share
Corporate communications and press contacts
If you are a journalist and would like comment or background from our legal experts, we can help. Our team will put you in touch with the best person. View a full list of our international press contacts by jurisdiction here.

Connect with one of our experts