Retail and Consumer
Influencer Marketing: a guide to regulation across Europe
Published on 17th Nov 2017
Influencers have become a key tool in digital marketing strategies for brands looking to expand their audience. But as the lines are blurred between content and advertising, how has legislation adapted?
Our at-a-glance guide to influencer marketing regulation across Europe examines the law in Belgium, France, Germany, Italy, the Netherlands, Spain and the UK, considering:
- What does the law say?
- Who is accountable?
- When and how to label posts?
- What are the potential sanctions?
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