Influencer marketing - Poland

Are you endorsing a fresh product in return for a markdown on items from that particular brand? Engaging influencers to connect with your product's target audience? Given the evolution of the influencer marketing landscape and the recent regulations introduced by the Office of Competition and Consumer Protection (OCCP) in this domain, there is an increasing emphasis on establishing secure collaborations between influencers and advertisers, addressing legal, tax, and accounting considerations.

In response to prevailing challenges, we offer comprehensive legal support in the realm of influencer marketing for companies in collaboration with influencers, as well as for influencers themselves. We assist in comprehending existing regulations and aligning their activities accordingly.

How we can help you

According to communications from the OCCP, commercial content published on influencer profiles must be properly labelled and distinguished from neutral content, regardless of the form of remuneration. At the same time, any cooperation must be secured by contract, regulating not only mutual benefits, but also RODO and copyright issues, which require great attention.

• What model of company-influencer cooperation to choose?
• How to conduct promotional and product placement activities so that they are safe and in compliance with the OCCP guidelines?
• What to include in the contract between the influencer and the company so that it adequately protects the interests of the parties?
• What is a work and how to effectively transfer copyrights?
• How to protect industrial property related to influencers' works?
• How to secure personal data in influencer-company cooperation?
• What is the liability for advertising a scam?
• How to prepare for proceedings before the OCCP?
• What to do in a situation of copyright infringement or violation of contract terms in influencer-company cooperation?

Why us?

We comprehensively support brand owners, advertisers, advertising agencies and influencers from the legal, tax and accounting side. We participate in Working Groups and are members of associations related to marketing, advertising and e-commerce, including cooperation with the IAA (International Advertising Association) and the Advertising Council. We conduct advertising training courses and dedicated academic workshops "Influencers and the law" or workshops for companies "How to cooperate with influencers". As a result, we understand the industry and the specifics of its operations.