Could regional product adaptation shake consumer confidence in global brands?

Many global brands use different formulations to account for local taste and ensure their products are a success in regional markets. However the proposed New Deal for Consumer regulations could change this. The regulations are intended to address the concern in some countries that the quality of the product they receive is not the same as in other regions. These regulations would significantly change how global manufacturers approach local formulations and require them to justify any differences.

In our third video of the series our food experts, Katie Vickery and Katrina Anderson discuss the implications from proposal such as:

• The rationality behind regional product adaptation
• The impact these new regulations could have on the production of these products, for the food industry

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