Retail and Consumer

Could regional product adaptation shake consumer confidence in global brands?

Published on 10th Oct 2018

Because Change Happens | Regional product adaptation: emerging regulations could shake consumer confidence in global brands

Many global brands use different formulations to account for local taste and ensure their products are a success in regional markets. However the proposed New Deal for Consumer regulations could change this. The regulations are intended to address the concern in some countries that the quality of the product they receive is not the same as in other regions. These regulations would significantly change how global manufacturers approach local formulations and require them to justify any differences.

In our third video of the series our food experts, Katie Vickery and Katrina Anderson discuss the implications from proposal such as:

  • The rationality behind regional product adaptation
  • The impact these new regulations could have on the production of these products, for the food industry

Register here for further retail and consumer updates, covering topics such as food regulations, and to ensure you receive the next ‘food’ interview in the series.

Share

* This article is current as of the date of its publication and does not necessarily reflect the present state of the law or relevant regulation.

Connect with one of our experts

Interested in hearing more from Osborne Clarke?