Marketinglaw update | June 2022

Our coverage includes the main updates from May 2022. Highlights include the change to the Northern Ireland rules around purchase-linked prize promotions and the ASA's Annual Report.

This month's updates

1.Regulatory updates

• ASA Annual Report 2021: Rebalancing toward proactive ad regulation for the digital era
• ASA commences new programmatic paid-for advertising pilot to improve online transparency
• Lights, camera, inaction? DCMS publishes its report on influencer culture

2. Misleading advertising

• Currys ad misleads consumers on the use of e-scooters
• What's a Gold to a Goblin?
• ASA deems Cadbury advert misleading

3. Finance

• Encouraging parents to use credit on non-essential designer items deemed irresponsible

4. Harm and Offence

• Tesco Mobile ads deemed too rude

5. Protection of children, HFSS and gambling

• Children's exposure to TV ads for alcohol and gambling ads: ASA releases its findings
• ECB and KP Snacks reprimanded for advertising HFSS products to children
• Gambling ads starring footballers and reality TV stars to be shown the red card
• UK-wide purchase-linked promotions are now possible!

You may also be interested in these updates from the Osborne Clarke website:

• UK government delays introduction of restrictions on foods high in fat, salt and sugar
• UK Digital Regulation Cooperation Forum invites views on algorithmic processing papers
• The metaverse and artificial intelligence: the 'IP is everywhere' problem

Webinars

The latest in advertising law in 2022 : what you need to know

Get a practical insight into the latest developments in advertising law from 2022 so far, through our virtual briefing before your day’s work begins. The session, featuring multiple speakers from Osborne Clarke’s specialist advertising law team, will give a quick-fire summary of leading cases and law/code changes of the year so far.

Register for the event here

Media and Entertainment webinar series 2022

Our 2022 Media and Entertainment webinar series is underway. There are recordings of the digitalisation of advertising and online safety sessions, while the upcoming future of TV and of sport discussions on 21 June and 18 July respectively are open for registration.

Digital Regulation Timeline

We have created a UK and EU digital regulation timeline that is accessible from a web browser and sets out digital laws and regulations that are in force and in the pipeline. It is still in “beta mode” but, if you’re interested in accessing this, please get in touch.

As always, please do not hesitate to get in touch if you have any questions or feedback.