Marketinglaw update | July 2022

Our coverage includes the main updates from July 2022. Highlights include a summary of the ASA's enhanced disclosure requirements for children under the age of 12 and a cautionary tale for retailers looking to promote the environmental benefits of their plant-based products.

This month's updates

1. Protection of children

• Eye spy enhanced disclosures for children 

2. Gambling

• Gambling social media activity: ensure it complies with the CAP Code

3. Green claims

• ASA issues contrasting rulings on Tesco and Sainsbury’s plant-based environmental claims
• Climate change, the environment and the ASA
• Plastic grass falls foul of ‘eco-friendly’ claim
• Vegan friendly but not advertising friendly

4. Harm and offence / Social responsibility

• ASA rules PrettyLittleThing ad objectifies model

5. Promotions

• TPM’s promotional tickets to travel anywhere didn’t get off the ground
• The ASA takes up trainspotting
• Trailfinders’ ad found to mislead holidaymakers

You may also be interested in:

• This update on Indian advertising law from BTG Law, our relationship firm in India 

Osborne Clarke webinars and insights

Media and Entertainment webinar series 2022

Our 2022 Media and Entertainment webinar series is underway. There are recordings of the digitalisation of advertising and online safety sessions, while the upcoming future of TV and of sport discussions on 21 June and 18 July respectively are open for registration.

Digital Regulation Timeline

We have created a UK and EU digital regulation timeline that is accessible from a web browser and sets out digital laws and regulations that are in force and in the pipeline. It is still in “beta mode” but, if you’re interested in accessing this, please get in touch.