Advertising and sponsorship
Marketinglaw Update: April 2025
Published on 1st April 2025
Welcome to the latest edition of Marketinglaw.

Regulatory updates:
- Keeping track: the ICO's regulation of online advertising tracking
- ASA delivers its top tips to marketers of age-restricted ads
ASA rulings:
- Dreams or nightmares? When your 'sustainable' holiday isn't so green
- Something smells off: ASA ruling on misleading perfume prices
- ASA unwraps High Seat's misleading festive delivery guarantee
- What's next for body image in advertising: unhealthy body image prompts ASA ruling
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Osborne Clarke Insights:
- How to approach sustainability claims in the EU and their enforcement in the Netherlands
- New EU packaging and waste regulation comes into force to promote sustainability
- "Shrinkflation": new rules and implications in Italy
- ICO delivers its verdict on 'consent or pay' in the UK
- UK Online Safety Act: Ofcom publishes guidance on age assurance and children's access assessments
- Ofcom publishes final illegal content risk assessment guidance and codes of practice under UK Online Safety Act
- ICO updates its views on using personal data in generative AI in the UK
- Regulatory Outlook | March 2025
Osborne Clarke Events:
Dipping into Data | A focus on advertising and marketing | Webinar | 22 April 2025
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