Marketinglaw: April and May 2024

Articles

This month's coverage includes:

Regulatory Updates

• Following the digital trail: ASA's investigation into the supplier pathway of irresponsible online ads
• Unravelling the 'politricks': EU regulation promoting transparency in political advertising published
• ASA's growing AI capability

ASA Rulings

• Vytaliving misses vital advertising rules
• Lucky Cow gets away unscathed: ad featuring dancing cow held not to be of strong appeal to under 18s
• ASA shows differences in approaches to complaints that gambling ads might appeal to children
• ASA ruling proves strong enough to defeat 'The Beast': advert featuring Adebayo Akinfewa deemed likely to strongly appeal to under 18s
• The grass is not always greener: Easigrass falls short of ASA rules on green disposal claims
• Bready or not – Hovis' bread claims rise to the challenge
• Rock solid: Chris Rock not of strong appeal to children
• ProgressPlay's new customer promotion: a misleading bet that left JeffBet users upset
• English High Court considers when ads are comparative by implication
• ASA weighs in on Skinny Food influencer advert
• Painful reminder: medicinal claims are not permitted for unlicenced medicines treating menopause symptoms

Osborne Clarke insights and webinars

You may also be interested in:

Insights

• UK FCA guidance leaves little creative freedom for financial promotions online
• HFSS newsletter | May 2024
• New EU rules on transparency and targeting of political advertising enter into force
• UK FCA confirms final guidance to accompany anti-greenwashing rule

Webinars

Annual Data Forum

We will be holding our annual Data Forum in person at our London office on Tuesday 4 June and at our Bristol office on Thursday 13 June.

Child Safety Spotlight seminar

Osborne Clarke and Mason Hayes Curran will jointly host a seminar on online child safety 20 June 2024, with an online safety policy specialist guest speaker from Ofcom (regulator for the UK Online Safety Act). Sign up here.

Please get in touch if you have any questions or feedback.

All the best,

Chloe
Editor & Associate Director