All Insights
Showing 1 - 12 of 19
The metaverse
Brands in the metaverse: showtime for the fashion and cosmetics industry
Retail and fashion brands must adapt their branding to this new virtual world
Tech, Media and Comms
UKIPO guidance: trade mark protection for NFTs and virtual goods and services
Clarity given on classification of NFTs and virtual goods and services, including those provided in the metaverse
Future of work
What risks can augmented and virtual reality introduce into the employment life cycle?
The introduction of AR and VR technology into the workplace has significant implications for employers
Blockchain
Tokenisation of real estate: the way forward
What is needed to bring tokenisation mainstream? The final article in this series offers a route map for implementation
Financial Services
VC Focus | 10 digital token 'must knows' for international venture capital
What should VCs know about investing in tokens and what could safeguard the ability to invest in them in the
The metaverse
Virtual tops, real trademarks: how in the US and Europe to navigate fashion IP in the metaverse
Defenses for brand owners include trademarks for real and virtual uses, robust policing, and licensing and usage terms
Tech, Media and Comms
European institutions contemplate the metaverse and its policy challenges
European Parliament Research Service paper considers regulation by adapting the existing digital world policy framework
Digitalisation
Will AI be a game changer for the sports industry?
Artificial intelligence is increasingly used in sport, but it is not yet clear how looming regulation will affect the sector
Data-driven business models
Rethinking regulation of data-driven digital platforms
The European Union is about to enact the Digital Markets Act and Digital Services Act. Both are focused on reshaping
The metaverse
The metaverse and artificial intelligence: the 'IP is everywhere' problem
Almost all of the metaverse is likely to be someone's intellectual property, which raises issues around AI and the use
Tech, Media and Comms
IP and the metaverse: ownership and infringement of rights
Platform operators will need to have tools and measures in place that allow them to put an end to infringements
