Osborne Clarke advises innovative consumer intelligence and social insights platform Audiense on sale to Buxton

International legal practice Osborne Clarke has advised the management shareholders of Audiense Ltd, a leading innovative consumer intelligence and social insights platform on its sale to Buxton, a leading provider of customer analytics solutions.

This marks Buxton’s second acquisition in two years as the company further accelerates its mission to deliver deep consumer insights and help drive meaningful connections both in person and online.

Audiense is loved by customers worldwide for its AI-driven audience insights, advanced segmentation capabilities, and influencer discovery tools. With their robust suite of products, brands can quickly understand nuances about their target consumers, enabling meaningful connections and more conversions.

Osborne Clarke's cross-border team advising Audiense was led by UK Corporate Partner Mathias Loertscher and included Associate Director John Jarvis (Corporate), Senior Associate Oliver Wilson (Corporate), Partner Mathew Oliver (Tax) and Senior Associate Stuart Rose (Incentives). Additional support was provided by Partners Hadrien Chef (Corporate) and Olivier Lambillon (Tax) in Osborne Clarke's Belgium office, and Partner Eduard Arruga (Banking) and Counsel Ana Malagon (Tax) in Osborne Clarke's Spain office.

BakerHostetler advised Audiense on all US law aspects of the transaction.

"Osborne Clarke has been a crucial partner in our capital raising and M&A strategy, supporting our journey with three acquisitions in Spain, Canada, and Belgium, as well as the exit to Buxton in the USA. The OC teams consistently demonstrated expertise and were delightful to work with, fostering long-term relationships and supporting us as we executed our strategy over the years.”

Carlos Serra, CDO of Audiense

Mathias commented: "After many years of working together, it was a pleasure to support the Audiense team on the company's sale to Buxton. It marks an exciting chapter for Audiense and I look forward to seeing their impact as they join forces with Buxton."

Osborne Clarke's Corporate team is considered a go-to practice for many companies, working with global businesses in a range of sectors including technology, media, and communications. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to M&A, IPOs and JVs.