Through the acquisition, Mediabrands is now able to deliver end-to-end mobile programmes; incorporating consulting, creative, UX, responsive sites, apps, enterprise integration and connected IoT technologies, such as beacons, to drive profitability and productivity. Mubaloo will be housed within Ansible, the specialist mobile division of IPG Mediabrands.

Tim Birt, Partner at Osborne Clarke, was assisted by Helen Reed, Senior Associate, in advising Mubaloo.

Mark Mason, CEO, Mubaloo, commented: “Osborne Clarke was the natural choice when it came to choosing a solicitor for the acquisition of Mubaloo. As an entrepreneur, I’m not big on detail. Therefore, it was important I used a law practice with a track record within the technology sector that could remove some of the stresses of the sale. Tim Birt and team were a joy to work with; thoroughly competent and professional throughout the entire process.”

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