International legal practice Osborne Clarke has advised HH Global, the global leader in responsible marketing activation services, on the acquisition of Northell Partners Ltd ("Northell"), a best-in-class marketing technology and artificial intelligence (AI) solution provider.

This investment will enable HH Global to accelerate its ongoing adoption of AI and machine learning for its clients and across its own business.

The increased efficiencies of Northell’s AI technology will provide advanced opportunities for HH Global’s new and existing clients to generate deeper insights, improve efficiencies in marketing activation and accelerate time to market across all categories and regions.

The Osborne Clarke team assisting HH Global was led by Corporate Partner David Ferris and included Olivier Jacquelin and Emily Greatrix. Additional support was provided by Helena Zaba (Tax) and Marc Shrimpling (Regulatory - NSIA).

Osborne Clarke's Corporate team is a go-to practice for companies in the tech, media, and comms sector. Its clients range from global businesses to fast-growth start-ups and market challengers. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to M&A, IPOs and JVs.

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