International legal practice Osborne Clarke has advised the shareholders of creative content agency, Gravity Road, on its innovative alignment with technology holding company, You & Mr Jones, that included You & Mr Jones acquiring a 51% equity stake in the company.

The deal will see Gravity Road launch in the US and become a content and innovation hub for You & Mr Jones, further enhancing the ‘brandtech’ group’s capabilities worldwide.

The Osborne Clarke team that advised on the transaction was led by corporate Partner Chris King, who was supported by Associate Will Carlyle. Partner Tracey Wright and Associate Hugo Holmes advised on tax matters.

Osborne Clarke has established a market leading reputation as legal advisers to innovative businesses in the marketing, design, content and technology as a service sectors, particularly with transformative transactional projects. It is one of the leading upper mid-market law firms in the UK and internationally, working with both global businesses and also fast-growth start-ups and market challengers. The team advises at every stage of company development across all corporate issues, from equity and debt fundraisings to M&A, IPOs and JVs.

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