Retail and Consumer

How to label and advertise non-alcoholic drinks across Europe

Published on 8th Apr 2021

Non-alcoholic drinks are a huge growth area, but are subject to very different marketing regulations in different countries

Katrina Anderson, Rebecca Chui, Gaëlle Saint-Jalmes, Louis Hoffreumon and Samuel Martinez discussed the different labelling and advertising requirements of for so-called non-alcoholic drinks across Europe.

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* This article is current as of the date of its publication and does not necessarily reflect the present state of the law or relevant regulation.

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