All Insights

Regulatory and compliance

'Vet-ting' medicinal claims in Great Britain: top tips on advertising pet products with health benefits

Complying with regulatory requirements and ensuring that advertising and marketing copy is accurate increases consumer confidence in brands
Retail and Consumer

Polish consumer watchdog has an eye on unfair complaint processes and future AI use

Entrepreneurs should remember that the complaint procedure may not limit consumer rights
Competition, antitrust and trade

New UK legislation envisages powerful digital markets regime and significant reform to consumer law

The UK competition and consumer authority will be given new powers to regulate the tech sector as well as stronger
Commercial

EU consumer group calls for ban on food climate-neutral claims

Advertisers need to be cautious about carbon-neutral food claims amid an increasing desire to crackdown on greenwashing
The metaverse

Brands in the metaverse: showtime for the fashion and cosmetics industry

Retail and fashion brands must adapt their branding to this new virtual world
Tech, Media and Comms

UKIPO guidance: trade mark protection for NFTs and virtual goods and services

Clarity given on classification of NFTs and virtual goods and services, including those provided in the metaverse
Real estate

UK County Court rules in favour of landlord imposing redevelopment break into renewal lease

Landlords' redevelopment plans 'trump' tenants' security of tenure under the Landlord and Tenant Act 1954
Dark Patterns

Permanent promotions mislead consumers, says Poland's consumer protection watchdog

Promotions cannot be advertised without time limits as it can create a false impression in consumers and constitute dark pattern
Regulatory and compliance

Europe steps up 'greenwashing' vigilance with new directive proposal

What does a Green Claims Directive mean for business and what is the regulatory 'state of play' in Europe and
Retail and Consumer

Polish consumer watchdog targets e-commerce in the entertainment industry 

Companies must pay attention to whether they communicate online with the consumer in a comprehensive manner
Financial Services

New rules on advertisements for virtual currencies in Belgium 

Reforms coming into force in May will provide a new legal framework for cryptocurrency ads to protect Belgian consumers
Retail and Consumer

Consumer credit reform in the UK: where now?

A consultation response is likely later in 2023 but reform could transform consumer and small business finance markets